Tens of thousands of cars a month stream past Hawaiian Rent-All at the intersection of McCully and South Beretania, and for the past five decades, motorists have craned their necks to catch the latest play on words or double entendre above the front door. With longtime friend, Nathan Oh, the two brothers took over ownership of a McCully/Moiliili equipment rental company well known for its decades of bawdy, funny and irreverent signs, often tied to hot topics in the news, on a reader board above the front door. When they bought a long-established business at one of the busiest corners of Honolulu this year, aspiring funnymen Scott and David Jung found themselves manning the highest-visibility comedy platform in the islands.
FUNNY READER BOARD SIGNS SERIES
It is way of making them remember we’re here and ready to serve.Editor’s Note: “Coconut Wireless” is a new occasional series aimed at bridging gaps in what can sometimes feel like disparate and scattered neighborhoods across Oahu. “I understand not everyone needs an oil change every day, but this can be something simple to draw back customers on another day. “I think of this as a way of being noticed by those who may come back another time,” Baumert said. However, the goal still remains to catch the attention of drivers. The signs garnered local media attention as well, so the good press has certainly been there. “Yeah, I have to explain it at times, but for the most part everyone from the staff to the customers has been super supportive,” Baumert said. Sometimes the references do go over people’s heads - including some of the staff.
FUNNY READER BOARD SIGNS TV
Last summer ‘Game of Thrones’ was on TV and Ed is a big fan, so we had some quotes from the show. And we continue to try to appeal to one demographic or another. “We do have customers who stop in, comment on the sign and sometimes even laugh about it,” Baumert said. The original “Catalina Wine Mixer” message garnered much attention and has clearly stuck with some customers even a year later. The last thing I’d want to do is put a message up there that would offend someone.”Īs for customer reaction, it has been positive. We want the good press for these messages and certainly no bad press. So instead, I try to come up with something that everyone will appreciate - and that is a hard thing to do these days. “My job is to make them laugh and not offend anyone in the process. “Without a doubt, you have to play to your audience,” he noted. While those movies have no shortage of quotable lines, some aren’t appropriate for all ages, but Baumert admitted he keeps that in mind. “I must have seen ‘Wedding Crashers’ 200 times and just got the inspiration.” “That goofy stuff stuck with me,” Baumert explained.
The humor certainly plays to Baumert’s appreciation of modern comedies that feature Owen Wilson and Vince Vaughn. At times they didn’t always get it, but we made sure we made it fun.” “I made sure they were both on board,” Baumert said. He made sure to have the support of the operations manager as well as the franchise owner, Ed Harper. He noted that many of the other businesses in the area had the usual messages and decided to do something different. I mean the customers already know what we do!”īaumert, who has worked with MFA Oil for three and a half years, has been at the current Jiffy Lube location for about two years. I think this has been a way to grab attention of those who are driving by.
FUNNY READER BOARD SIGNS MOVIE
“I like to put up a crazy movie quote or some pop culture reference instead of the normal business message. “I just decided to do something different when I started coming up with the goofy stuff last summer,” Baumert said. With help from other employees, the sign’s message is regularly updated, referencing movies, the Olympics, The NCAA Tournament and other events in the news. That humorous message was noticed by customers, and with approval from MFA Oil, which owns the Jiffy Lube location, Baumert continued with similar fun and silly quotes and pop culture references. Instead of the usual, “brake flush” or other service as the message, last summer Cody Baumert, location manager of Jiffy Lube on Providence Road in Columbia, Missouri, posted “The Catalina Wine Mixer of Oil Changes. Much like the billboards on the highway, these are in the background, but one lube shop manager thought maybe it was time to send a different message - one that was sure to catch the eyes of drivers. Who actually pays much attention to the messages on the marquee outside most businesses these days? Typically, these are used to announce a special, a sale or some other service. Missouri Jiffy Lube Uses Humorous Messages to Draw in Customers
0 kommentar(er)
